Rule-Based, Cross-Channel AI
There’s Nothing Else Like It.
Explainable AI, 24-hour budget shifting and daily Smart Recommendations replicate a senior strategist’s playbook.
Shirofune’s proprietary engine unlocks gains no generic platform can touch.
Shirofune’s proprietary engine unlocks gains no generic platform can touch.
WORK WITH

Core Benefits
Discover the key advantages that set our platform apart.
From transparent logic to platform-specific intelligence, our system is designed to deliver performance,
consistency, and control—at scale.
From transparent logic to platform-specific intelligence, our system is designed to deliver performance,
consistency, and control—at scale.

60 % Less Manual Work
Manual Work
Automated bidding, budgeting and reporting free your team from routine tasks.
Automated bidding, budgeting and reporting free your team from routine tasks.

20 % Lower CPA
24/7 budget shifting concentrates spend on the channels that convert best.

Budget Accuracy
96–99 %
Real-time corrections keep monthly spend on target – even when Google doubles daily budgets

Maximised Lifetime
ROAS
Lifetime ROAS
Bidding and allocation are driven by customer LTV, not short-term clicks alone.
Bidding and allocation are driven by customer LTV, not short-term clicks alone.
Shirofune Edge
What Makes Us Different
Discover the unique advantage behind Shirofune.
We combine expert-driven logic with transparent automation to give you full control, better performance, and peace of mind—something you won’t find in typical AI tools.
We combine expert-driven logic with transparent automation to give you full control, better performance, and peace of mind—something you won’t find in typical AI tools.
Key Differentiators

Explainable AI
A rule-based engine built on 20,000+ hours of expert know-how. Every adjustment can be viewed and fine-tuned.

Cross-Channel Budget Shift
Maintains target CPA/ROAS while automatically reallocating spend across channels – landing budgets at 96–99 % each month.

Smart Recommendations
Daily action cards – including “turn off” and “negative keyword” suggestions – that cut waste with one click.
Shirofune AI
Smart Bidding & Budget Optimization System


Shirofune’s Intelligent Bidding System
A high-level rule-based AI that replicates advertising experts' knowledge.
It analyzes performance data to automatically optimize campaign budgets and bidding.
It analyzes performance data to automatically optimize campaign budgets and bidding.
Shirofune Algorithm
vs.
Generative AI Approach
Shirofune Algorithm
Key
Differences
Differences
Generative AI Approach
Clear and Transparent Logic
Rules designed by ad professionals. Every adjustment is explainable.
Transparency
Black Box Operation
Difficult to explain individual adjustments — a significant risk in ad operations.
Complete Control by Agencies
Agencies can fully control bidding rules and customize behavior based on client needs.
Control
Limited Monitoring Capability
Agencies relinquish much of the management, potentially causing instability in client results.
Platform-Specific Rules
Includes fixed rules adapted to regular updates of platforms like Google and Meta.
Platform
Knowledge
Knowledge
Generalized Approach
Lack of detailed understanding of each platform's rule system, risking ineffective adjustments.
Built-in Safeguards
Includes safeguards for performance anomalies (e.g., unexpected dips).
Risk
Management
Management
Instability Risk
Can make dangerous decisions leading to significant deviation from budget expectations.
Easy Fine-Tuning
Simple rule structure allows flexible and logical adjustments for practical use.
Customization
Limited Tuning Options
Struggles to adapt to minor, practical nuances due to rigid optimization paths.
Wide Pattern Adaptation
Adapts even to new use cases across various industries and campaign types.
Adaptability
Over-reliance on Historical Data
Struggles to respond to new use cases not seen in training data.
Product Navigator
Explore Each Feature
How It Works
See how our system turns complex ad operations into simple, automated workflows.
By combining expert-designed rules with real-time performance data, we optimize your campaigns daily—so you don’t have to.
By combining expert-designed rules with real-time performance data, we optimize your campaigns daily—so you don’t have to.
STEP01

Connect
Link Google, Meta, Amazon and other ad accounts in minutes.
STEP02

Set Goals
Set Goals – Enter monthly budget plus max CPA / min ROAS targets.
STEP03

Optimise Next Day
Shirofune AI takes over bidding and budgeting; monitor everything in the dashboard.
Three-Step Setup
Frequently asked questions
Find answers to commonly asked questions about our platform.
Whether you're just getting started or looking to optimize, this section provides the clarity you need.
Whether you're just getting started or looking to optimize, this section provides the clarity you need.
Is Shirofune really AI?
Yes – a transparent rule-based AI, not a black-box generative model. You can inspect every decision.
Why not use generative AI instead?
instead?
Generative models lack the transparency and stability required for budget management. Shirofune minimises risk with explainable logic.
Generative models lack the transparency and stability required for budget management. Shirofune minimises risk with explainable logic.
How fast do you adapt to platform changes?
platform changes?
Our specialist team updates rules the same day new features or policies roll out.
Our specialist team updates rules the same day new features or policies roll out.
Will it work with low conversion volume?
Absolutely. The algorithm learns from limited data and outperforms native bidding where data is sparse.
How about security and compliance?
Shirofune is SOC 2 compliant, GDPR ready and encrypts all data. Regional data-hosting options are available.
Which ad platforms does Shirofune support?
Shirofune supports all major ad platforms including Google Ads, Microsoft Ads, Meta (Facebook/Instagram), Amazon Ads, TikTok Ads, LinkedIn, and more. We continuously update our integrations to match evolving advertiser needs.