Our Team
The Shirofune team is made up of advertising experts with over a decade of experience in the digital marketing industry.
Core Members
-
Founder & CEOMitsunaga Kikuchi
Mitsu began his career as a digital advertising expert at one of Japan’s largest agencies. There, he witnessed firsthand the relentless efforts of hundreds of campaign managers working day and night to improve client outcomes. Determined to solve this inefficiency, Mitsu spent over 20,000 hours developing a powerful algorithm to automate digital ad operations — the foundation of Shirofune. Since launching, Shirofune has grown to capture 92% market share in Japan. Mitsu continues to refine the platform daily, driven by a passion for innovation and performance. -
Head of Business DevelopmentCameron Owens
With a diverse background across finance and real estate, Cameron was drawn to Shirofune’s mission and the tangible results of its platform. Inspired by its potential, he took initiative to lead Shirofune’s expansion into Australia, where he successfully onboarded numerous local agencies in just over a year. Today, Cameron is on a global mission — bringing Shirofune’s Japan-born, game-changing technology to markets across North America, Europe, and beyond. -
Head of Customer Success /
Product SpecialistRocco Baldassarre
A recognized digital advertising expert and Forbes 30 Under 30 honoree, Rocco discovered Shirofune in 2020 and immediately saw how it addressed the very challenges he'd faced in performance marketing. He joined as an evangelist and now plays a vital role in supporting U.S. clients — guiding them through onboarding, solving operational pain points, and helping them maximize success through deep expertise in both ad platforms and Shirofune’s capabilities. -
Product SpecialistPaul Grainger
After building a strong foundation in digital advertising with global agencies including Dentsu, Paul led operations at Media Republic in Australia, where he experienced Shirofune firsthand. He successfully reduced operational workload by over 50% while improving campaign performance — fueling significant business growth. Now part of the Shirofune team, Paul focuses on helping agencies and SMBs streamline operations and maximize ROI through automation and strategic platform integration. -
Head of Overseas BusinessesNobu Amimoto
Nobu launched and scaled U.S. operations for one of Japan’s top ad agencies before returning to Japan to help grow Yext’s presence in the region. After encountering Mitsu and the Shirofune platform, he was deeply impressed by its algorithmic approach to ad automation. Nobu now leads Shirofune’s international expansion, working closely with local partners to bring the platform’s efficiency and innovation to global markets.
Our advisory board
-
title titleName namename
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
-
title title
Name namename
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
-
title title
Name namename
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
-
title title
Name namename
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text