Recognized alongside HubSpot, Sprinklr, and Adobe, Shirofune solidifies its position as a global leader in search ad automation.
We’re proud to announce that Shirofune has been named the winner of “Best Search Product / Platform” in the 2025 Adweek Tech Stack Awards, a prestigious program recognizing the most innovative and effective marketing and advertising technologies in the world.
This honor places Shirofune alongside global industry giants such as HubSpot, Sprinklr, Salesforce, Adobe, and other top-tier platforms—reinforcing our position as a category-defining solution in search advertising automation.
“We're deeply honored to be recognized by Adweek for our unique approach to automation,” said Mitsu Kikuchi, Founder & CEO of Shirofune. “We believe in optimizing not just for short-term ROAS, but for long-term customer value (LTV)—and this award affirms that vision.”
Shirofune stands apart by enabling advertisers to move beyond ROAS-focused bidding to a lifetime value-driven strategy, aligning ad investment with true business impact. Its rule-based automation system dynamically optimizes bids and budgets across platforms like Google, Meta, Amazon, and more—helping agencies double ROAS in half the time while prioritizing quality customer acquisition.
As the only Japan-founded company recognized this year, Shirofune brings a new global perspective to ad tech—blending deep advertising expertise with scalable AI technology to support smarter campaign decisions.
Learn more about the award here:
👉 Adweek Tech Stack Awards – 2025 Winners
Read our full press release:
👉 GlobeNewswire: Shirofune Wins Best Search Product Platform
About Shirofune
Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Shirofune also has been selected as the only Yahoo! Ads API-certified partner tool in Japan. For more information, please visit https://shirofune.us.
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