The #1 eCommerce &
Omnichannel
Ad Management Tool

The platforms optimization only works when there is enough data like conversion and even in such cases, Shirofune’s anthropomorphic algorithm works and gets the most possible outcomes with no or limited data.

In general, the improvement suggestions made by ad platforms would not include the ones that would reduce the overall spend such as excluding underperforming keywords or ad texts. Shirofune makes the suggestions only beneficial to advertisers so they could maximize the return.

Shirofune automatically controls ad spend by setting a budget per Ad type, Ad platform or Budget group in a month or in a any given time period of time so you would not spend too much or too less against the set budgets. You can also set the MaxCPA/MinROAS instead so Shirofune can automate bidding/budgeting within the set CPA/ROAS.

Creating a performance report takes up a lot of time and effort especially when a 3rd party analytics tool is. Shirofune automatically populates an integrated performance report with just a click a button. It also explains, in natural language text, what went wrong and what went well without having to reference all different data points.

By integrating 3rd-party measurement data from platforms like Google/Adobe Analytics and 1st-party LTV/conversion data from salesforce, shopify, or your own database, Shirofune visualizes the true advertising effectiveness for each channel and advertisement. This enables you to optimize advertising operations based on the genuine results of your advertisements.